With today's shrinking below and above the line advertising budgets it has become essential to place you advertising correctly to ensure a large market presence with minimal expenditure.

We have been involved in the advertising industry for many years (this goes back further than the actual inception of The Two Twiggs Xperiment) and through our experience and knowledge of the market as a whole we will be able to secure the correct advertising placement for your brand.

We can evaluate the brand positioning and determine the best media strategy and implementation to take for a successful development of the brand amongst its target market.

We offer the opportunity of taking your brand to another level by reaching the youth market (between the ages of 18 - 27) when they are most receptive to new product idea's & services through our expertise in the industry.

 

Depending on the brand, these can take the form of:

Above the Line -

Above the line (ATL) is an advertising technique using specific channels to promote products, services, etc. Compared to BTL (Below the line), the ATL strategy makes use of current traditional media: newspapers, magazines, radio and television.

Print
(Magazines, Newspapers, etc) 		-

Through our knowledge & experience, we can determine the correct publications to use for your brand. By doing this we ensure your brand will reach the correct target market and do this in the most cost effective way.

Radio -

We can negotiate to ensure radio spots are placed at the most effective times that will ensure the target market is reached for your brand, once again achieving this in the most cost effective way.

If required, we can also use our own in-house skills to produce the radio spot\s at very competetive rates.
Television -

We also have the ability to organise television advertising and once again if required we can also produce the advert.


Below the Line / Ambient Media -

Below the line (BTL) is an advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than ATL (Above the line) strategy’

Ambient media' is an umbrella term for all advertising opportunities that are designed to reach specific and sizeable target audience groups, through unusual and unexpected activities.

It is a relatively new and exciting sector within the advertising industry that delivers creative and powerful messages through mediums not considered to form a part of the traditional advertising disciplines of television, radio, press, outdoor posters and direct mail.

The advertising industry is, by its very nature, dynamic and in constant need of new ways in which to communicate messages to the consumer. It is now at a stage of development where the introduction of original and exciting forms of advertising and promotions is essential in order to satisfy the ever-increasing demands of the advertiser in their desire to sell their products or services.

Product Launches -

We can effectively handle all product launches from the point of creative concept right through to the organizing and carrying out of the event.
Road Shows - Pre-promoting road shows works particularly well in helping to develop a feeling of anticipation amongst the target audience and create and interest in your product or service on the day.
Guerilla - Guerrilla marketing aims to change the target audience mind-set and thus introduce the core product or service by challenging 'accepted' forms of advertising.
By creating images that often act as a signpost to the above-the-line campaign but work equally well as stand alone initiatives, the guerrilla aspect reinforces the main campaign message through the use of Quirky and thought provoking elements.

 
© 2004 - 2005 The Two Twiggs Xperiment.